by Kathy Swayze | May 19, 2022 | Insight
Impact was proud to be a sponsor and organizer of the recent DMAW Creative Day on May 5th. It was a full day with 10 speakers and tons of great content. Dian Holton from AARP shared insights on designing for the full and beautiful diversity of your readers. Here are...
by Kathy Swayze | Feb 15, 2022 | Storytelling
People give to people. So your fundraising letters, newsletters, email campaigns and case statements should highlight PEOPLE in your organization. Tell me about the people served by your organization, or the staff person who has dedicated their life to this work, or...
by Kathy Swayze | Nov 2, 2021 | Gift Planning, Insight, Mid-Level Fundraising
Ok, let’s begin with the key question … what the heck is a buckslip? In the direct marketing world, it’s what we call a small insert in your mailing. A buckslip can be added to a direct mail appeal, renewal notice, or acknowledgment package to reinforce key messages...
by Kathy Swayze | Sep 30, 2021 | Uncategorized
Donors who are writing checks for four, five, and six figure gifts are some of your best donors. They are generous, dedicated, and may be your future major donors. They’re special so you need to treat them special. That’s why it’s important to steer away direct mail...
by Kathy Swayze | Sep 2, 2021 | Insight
Many social good organizations had a great fundraising year in 2020 and are doing well so far in 2021. Why? Many, though certainly not all people, had more disposable income. Donors were generous with the money they didn’t spend on vacations, restaurants, theater...
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