by Kathy Swayze | Dec 23, 2025 | Insight, Mid-Level Fundraising, Storytelling, Uncategorized
You know the one about . . . if a tree falls in the forest and no one hears it; did it really make a sound? Here’s the nonprofit version. If you have a powerful campaign or story, but you are only talking to a small subset of people, is it really powerful? Did it make...
by Kathy Swayze | Aug 8, 2025 | Insight, Storytelling, Uncategorized
Having worked in the social impact sector for more than three decades, I’m used to being skeptical when a media story breaks about charity waste, fraud, and abuse. So, I was interested to dive into this book that investigated the fairness and accuracy of scathing...
by Kathy Swayze | Aug 7, 2025 | Insight, Mid-Level Fundraising, Storytelling, Uncategorized
Earlier this year, I was reminded that no matter how long I’ve been writing fundraising copy (and it’s been a LOT of years!), there is always more to learn. At this year’s Creative Day, Frank O’Brien delivered some “ah-ha” moments. Have you ever wondered why...
by Kathy Swayze | Apr 8, 2025 | Mid-Level Fundraising
Over the past two decades, nonprofit fundraisers have been busy birthing an entirely new genre of fundraising: mid-level donor fundraising. We’ve long had major gift officers and direct response teams. But now we recognize that there is a sweet and mighty group of...
by Kathy Swayze | Oct 24, 2024 | Gift Planning, Mid-Level Fundraising, Storytelling
There is a lot of sobering news in the social impact sector as we wind down 2024. Donor numbers are down, we’re seeing staff reductions at nonprofits, and our heads are dizzy trying to keep up with AI and other tech innovations. This can all make planning for 2025...
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