by Kathy Swayze | Apr 8, 2025 | Mid-Level Fundraising
Over the past two decades, nonprofit fundraisers have been busy birthing an entirely new genre of fundraising: mid-level donor fundraising. We’ve long had major gift officers and direct response teams. But now we recognize that there is a sweet and mighty group of...
by Kathy Swayze | Oct 24, 2024 | Gift Planning, Mid-Level Fundraising, Storytelling
There is a lot of sobering news in the social impact sector as we wind down 2024. Donor numbers are down, we’re seeing staff reductions at nonprofits, and our heads are dizzy trying to keep up with AI and other tech innovations. This can all make planning for 2025...
by Kathy Swayze | Jul 27, 2024 | Insight, Storytelling
Often the question goes something like this: “Everyone is so busy. Do we really need to talk to the program team? They are so busy. Can’t you just use the background materials?” Those of you who have worked with Impact over the years can probably guess my answer. No!...
by Kathy Swayze | Oct 30, 2023 | Uncategorized
We are pleased to welcome three new people to our Impact team. Elizabeth Bruns brings more than 20 years of direct marketing and membership experience to her new role as Client Manager and Fundraising Writer. In her 15 years at the National Trust for Historic...
by Kathy Swayze | Oct 30, 2023 | Uncategorized
During your senior year of college, you always get that question, “What are your plans?” I had been an activist throughout my college years and my standard answer was, “I’m going to work for social change.” This usually resulted in a pitying look that translated to,...
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