by Hannah Summers | Dec 15, 2021 | Mid-Level Fundraising
Is your mid-level giving program facing some new challenges? Are you having difficulty developing the new and creative ideas needed to break the wall? Well, you’re certainly not alone. Eleven mid-level programs from various nonprofits recently gathered for a Mid-level...
by Hannah Summers | Aug 20, 2021 | Insight
It’s no secret digital giving is on the rise—especially after a year with a pandemic and slowed mail delivery. But this has always been an essential conversation at Impact when developing strategy and copy for direct mail packages. I recently attended a webinar...
by Hannah Summers | Jul 29, 2021 | Insight, Mid-Level Fundraising, Storytelling
Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is late to the mail, is another day we’re losing money. The production stage is often where we lose time because it takes longer than we anticipate. When...
by Hannah Summers | Jun 18, 2021 | Insight
Donors want to know they’re needed. Giving is a generous act and it makes them feel good, but knowing they have a direct impact on the work your organization is doing makes them feel even better. When writing a fundraising letter, whether it’s an appeal or cultivation...
by Hannah Summers | Apr 2, 2021 | Insight
Fundraisers gathered around their computer screens once more last week for the annual Nonprofit Technology Conference. While virtual conferences will never match the in-person experience, NTC was not lacking thought-provoking conversations. The three-day conference...
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