by Julie Price | Nov 18, 2021 | Insight
In September, Apple launched new privacy protections for its Mail app that may be making it harder to measure the effectiveness of your email campaigns. Users who opt into the new protections may appear to have opened your emails even if they never do, making open...
by Julie Price | Aug 12, 2021 | Insight
“The magic in communication happens when you use the same words donors use to describe themselves, so they begin to see themselves.” -Dr. Adrian Sargeant The opening keynote, Love Your Donors: The Phil Psych Way, by Professors Adrian Sargeant and Jen Shang of the...
by Julie Price | Apr 6, 2021 | Storytelling
Stories, stories, stories. As a rule, even the organizations with the most cerebral and intellectually motivated donors get better results with stories. It’s still true that people give to people. People give when they are motivated by emotion, and stories are the...
by Julie Price | Feb 12, 2021 | Insight
We’re seeing some signs that more of America’s top donors are ready to go beyond putting their names on buildings at already well-endowed universities and hospitals. The Chronicle of Philanthropy just released its Philanthropy 50 ranking of the Americans who gave the...
by Julie Price | Dec 11, 2020 | Insight
Our social media feeds can feel overwhelming. And with so many impressive influencers out there in the charitable space, it can be hard to tell who to follow. This is by no means an exhaustive list of Impact’s favorite social media resources—but if you’re looking for...
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