by Kim Searight | Jan 28, 2020 | Archive Highlights
The mid-level giving program at World Wildlife Fund is called Partners in Conservation. Impact has had the honor to work with this fabulous team on some of their mailings. Last week, WWF’s Andrew Wiley and Maura Quinn generously shared their insights during a digital...
by Kim Searight | Jan 23, 2020 | Archive Highlights
Nonprofits often want to empower those they serve — even with the words they put on the page. Our client ACLU, for example, has published informational guides for using gender-neutral and nonbinary pronouns. And Philadelphia-based Bread & Roses does a lot of...
by Kathy Swayze | Jan 14, 2020 | Archive Highlights
I’ve been writing fundraising copy for 30 years. So, I think you can tell already how I am going to answer this question. Yes, I believe better copy gets better results. But it’s not just about good writing. It’s about the case for giving! Before you begin writing...
Recent Comments