by Kim Searight | Aug 18, 2017 | Archive Highlights, Storytelling
A real highlight of the Bridge Conference was a session on Transforming Your Organization Through High Impact Strategies by Janine Scolpino. She is in charge of mass-market fundraising (donations under $10k) for Save the Children and has been leading the organization...
by Kim Searight | May 31, 2017 | Archive Highlights, Storytelling
This year, Planned Giving Days was all about storytelling—one of our favorite things here at Impact! It started with John Trybus of Georgetown University’s Center for Social Impact Communication. We already loved John before his plenary address last Thursday morning,...
by Kim Searight | Apr 27, 2016 | Archive Highlights, Mid-Level Fundraising
As our good friend Chris Brooks at No Kid Hungry says, “Mid-level donors are very annoying.” After all, they aren’t giving enough for the personal touch of a gift officer, but they are giving too much to be treated just like your direct mail donors. I couldn’t agree...
by Kim Searight | Aug 22, 2013 | Archive Highlights, Mid-Level Fundraising
What if reading this blog post would save your life? See, we told you that opening lines were important! Although our above claim is false (this blog post has no potential to save your life), it could potentially save the life of your direct mail campaign! Opening...
by Kim Searight | Mar 6, 2013 | Archive Highlights, Mid-Level Fundraising
To really cultivate relationships with your organization’s major donors, you need to share compelling information with them on a regular basis. You can do so through case statements, letters and proposals, but it takes some creative strategies to make sure your...
Recent Comments