Just Say No

Just Say No

That was the advice from University of Oregon Foundation’s Jeff Comfort at the National Capital Gift Planning Council’s event on Wednesday. With 35 years of experience in planned giving, Comfort knows his stuff. He wants all charities to stop jumping through hoops to...
Impact at The Copy Clinic

Impact at The Copy Clinic

The October year-end appeal season is one of the busiest times of the year for fundraising professionals. But it all comes down to writing effective copy that achieves results. On October 17th, Impact’s own Kathy Swayze, CFRE and copywriter Barry Cox were the lead...
Fool Me Once. . .

Fool Me Once. . .

It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax documents you are waiting for. In January and February, my mailbox was full of envelopes that looked like this: The problem is . . . these packages have...