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The Happy Marriage of Branding & Fundraising

The Happy Marriage of Branding & Fundraising

by Kim Searight | Aug 18, 2017 | Archive Highlights, Storytelling

Tammy Zonker and R. Trent Thompson’s Bridge Conference session title did not mince words: Brand + Philanthropy = Tripled Philanthropy in Three Years. Their session told the story of how they transformed the brand and grew revenues for The Children’s Center in Detroit,...
Don’t Throw Away Your Shot in Planned Giving

Don’t Throw Away Your Shot in Planned Giving

by Kim Searight | Aug 18, 2017 | Archive Highlights, Gift Planning

Whether or not you are fan of the musical production of Hamilton, the ACLU and Impact Communications’ joint-session resonated loud and clear: if you don’t work in concert with other departments, your program might end up dead! Here are four tips to make sure your...
10 Things I Learned from Save the Children’s Success

10 Things I Learned from Save the Children’s Success

by Kim Searight | Aug 18, 2017 | Archive Highlights, Storytelling

A real highlight of the Bridge Conference was a session on Transforming Your Organization Through High Impact Strategies by Janine Scolpino. She is in charge of mass-market fundraising (donations under $10k) for Save the Children and has been leading the organization...

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